• Miscellaneous

    Amethyst: February’s Birthstone

    If you were born in February, your beautiful birthstone is amethyst. A purple variety of quartz, amethyst can range from light lilac to deep purple. Today we’ll share some interesting amethyst facts, how to care for this gemstone, and show you a few of our favorite pieces in every budget range!

    A Royal Favorite


    If you checked the jewelry and gem collections of kings and queens—even those who reigned thousands of years ago—you’d find amethyst. The deep purple variety was a particular favorite, because it was believed to give the wearer strength and a clear head—important qualities for any leader to possess.

    Le Vian Deep Purple Amethyst Ring

    Similar to the shade preferred by the ancients, this Le Vian designer ring features a gorgeous amethyst at the center plus diamond accents.

    Interestingly, amethyst got its name from the Greek word “amethystos,” which means “a remedy against drunkenness.” The ancient Greeks associated amethyst’s purple color with wine—and thus with the god Bacchus—and believed that drinking from an amethyst-adorned goblet would protect them from intoxication!

    They may not have been right about that, but amethyst’s allure has remained unchanged throughout the centuries. In addition to being February’s birthstone, amethyst is also traditionally given as a gift for the sixth and seventeenth wedding anniversaries.

    Care & Keeping


    If you’re lucky enough to own an amethyst or two, follow these tips to keep it looking as gorgeous as ever.

    • Since amethyst is a 7 on the Mohs scale of hardness, it’s tough enough for daily wear in a ring. However, since it’s not quite as tough as rubies or diamonds, you might have to have your amethyst re-polished at some point. For worry-free daily wear, choose amethyst earrings or a pendant!
    • For similar reasons, you’ll want to store your amethyst jewelry away from any stone above a 7 on the Mohs scale (diamonds, rubies, sapphires, etc.) in order to prevent scratching.
    • Likewise, amethyst can scratch any stone below a 7 on the Mohs scale (pearls, opal, etc.), so it’s always best to space your pieces out within a plush jewelry box.

    Effy 14ktw Amethyst Ring

    This Effy designer ring features a lighter shade of amethyst plus diamond accents all set in timeless 14kt white gold.

    • Extreme exposure to sunlight can cause amethyst to fade dramatically. Normal exposure—like running errands around town or taking a walk in the park—won’t cause any issues, but you wouldn’t want to wear it to the beach or out in the desert sun every day.
    • Amethyst is super easy to clean—just use a soft brush with warm, soapy water or use an ultrasonic cleaner—but you’ll want to steer clear of steamers.

    The Perfect Birthday Gift


    If there’s a February baby in your life—or you’re looking to treat yourself—take a look at these curated gifts from our stores. You’re sure to find something for all budgets and styles!

    Sterling Silver Amethyst Studs

    These adorable sterling silver studs feature the lilac variety of amethyst. At only $135, these earrings make a great affordable gift!

    Sterling Silver Amethyst Ring

    This sterling silver ring actually has two shades of amethyst! At only $200, it’s affordable and absolutely gorgeous.

    14ktw Amethyst & Diamond Pendant

    Another piece featuring the deep purple shade, this 14kt white gold pendant has lovely diamond accents and is priced at $560.

    14ktw Amethyst & Diamond Fashion Ring

    For the lady who loves large, dazzling gems, this 14kt white gold ring features an 11mm checkerboard amethyst plus a double halo of diamonds—all for $800!

    Shop all amethyst jewelry online or visit us in-store to see it all in person! We hope to serve you soon!

  • heart necklace only 19.99
    Diamonds,  Events

    Valentine’s Gift Guide

    It’s February, and love is in the air! Valentine’s Day is the perfect time to show that special someone just how much you care. Sometimes, finding the perfect gift can be daunting, but don’t worry—we’re here to help!

    Not only is all diamond fashion 20% OFF in-store and online, but we’ve also put together a Valentine’s day gift guide! Check it out below to see a hand-picked selection of gorgeous pieces for all budgets and styles.

    Under $100


    In-Store Special – $19.99

    This adorable sterling silver heart is stamped with Love—and only costs $19.99! You can’t go wrong with this sweet little pendant.

    chamilia charms and beads

    Chamilia Beads & Charms – $10

    For the charm bracelet lover, Chamilia beads and charms are the way to go. These sterling silver treasures are 50% OFF online and ONLY $10 each in-store!

    cz & silver heart pendant

    Katie Nickelle CZ Heart – $50

    Another sterling silver treasure, this petite pendant features glittering cubic zirconia plus an adorable gift box!

    titanium cufflinks

    Titanium Cuff Links – $80

    Lightweight yet amazingly strong, these titanium cuff links make an excellent gift for a professional man.

    pearl studs

    Pearl Earrings – $80

    Every lady needs a pair of pearl earrings. These are mounted on 14kt white gold posts and are perfect for any occasion!

    cz ring

    Sterling Silver & CZ Ring – $99

    For the lady who loves a little bit of bling, this one speaks for itself—just look at that sparkle!

    Under $500


    custom made heart pendant

    Custom Made Heart Pendant – $100

    For the lover of all things local, this gorgeous sterling silver pendant was actually designed & crafted right here at Service Jewelry & Repair!

    diamond cuff links

    Diamond & Stainless Steel Cuff Links- $100

    Another classy gift for a professional man, these cuff links are crafted from durable stainless steel and feature tiny diamond accents.

    pink sapphire earrings

    Pink Sapphire Earrings – $200

    For the lady who loves pink, these sterling silver earrings feature gorgeous created pink sapphires plus white sapphire accents!

    diamond pendant

    0.25ctw Diamond Pendant – $300

    Set in classic 14kt yellow gold, this 0.25ctw princess cut diamond will definitely put a smile on her face!

    diamond heart necklace

    1.00ct Diamond Heart Pendant – $400

    There’s nothing more classic than a diamond heart pendant. This one is made from stunning 10kt white gold and features 20 mesmerizing diamonds!

    diamond studs

    0.25ctw Diamond Studs – $400

    Diamond studs are an absolute staple in any woman’s jewelry box. This pair is set in 14kt white gold, accenting that signature diamond sparkle!

    natural quartz pendant

    Yellow Quartz Pendant- $420

    For the lover of natural gems, this pear-shaped quartz pendant will not disappoint! Featuring one-of-a-kind inclusions, she’ll be admiring her precious gem for years to come.

    effy cuff links

    EFFY Two-Tone Cuff Links – $495

    For the man with incredible style, these EFFY cuff links feature rows of jet black sapphires accented by gold detailing.

    Under $1000


    levian morganite pendant

    Le Vian Morganite Pendant – $599

    For the woman who loves designer jewelry, this Le Vian pendant will definitely delight! Made from 14kt rose gold, it features chocolate and vanilla diamonds plus trendy morganite!

    diamond pendant

    0.35ctw Diamond Pendant – $680

    For the diamond lover, you won’t want to miss this deal! This 14kt white gold pendant is 20% now until Valentine’s Day!

    gents diamond ring

    Gentleman’s Diamond Ring – $720

    Another amazing diamond-lover deal—this 10kt yellow gold ring features 5 diamonds and is 20% now until Valentine’s Day!

    levian paw pendant

    Le Vian Paw Pendant – $799

    Is your sweetheart a pet lover? Look no further than this diamond-encrusted paw print pendant, featuring 14kt rose gold plus chocolate and vanilla diamonds!

    effy heart pendant

    EFFY Diamond Heart Pendant – $820

    This petite designer pendant blends traditional and modern design—perfect for the lady with trendy taste!

    garnet band

    Red Garnet & Diamond Ring – $900

    For the lady with classic style, a subtle gemstone band like this will always stand the test of time.

    $1000 & Above


    garnet and diamond earrings

    Red Garnet & Diamond Earrings – $1000

    These red garnet & diamond earrings are perfect for the lady who loves romantic gestures. Made from 14kt yellow gold, these earrings will last a lifetime and beyond.

    effy arrow ring

    EFFY Arrow Diamond Ring – $1075

    Help cupid strike her heart with this diamond-encrusted arrow ring by EFFY—another delightful gift for any designer jewelry lover.

    rg diamond bracelet

    Rose Gold & Diamond Bracelet – $1400

    20% off now until Valentine’s Day, this rose gold & diamond bangle-style bracelet is adjustable to fit a variety of wrist sizes!

    engagement

    14ktw Diamond Engagement Ring – $2000

    Are you ready for the grandest romantic gesture of all? How about a stunning diamond engagement ring to pop the big question!?

    levian ombre earrings

    Le Vian Ombre Sapphire Earrings – $2248

    Ombre sapphires and 14kt rose gold make these hoop earrings an easy pick for the woman who’s always on trend.

    diamond studs

    1.00ctw Diamond Studs – $2500

    We’ll say it again because it’s true—every lady needs a pair of gorgeous diamond studs! At 1.00ctw, these are absolute STUNNERS!

    cluster diamond ring

    18kt Diamond Fashion Ring – $7200

    20% off now until Valentine’s Day, this amazing ring is enough to make any serious diamond lover swoon!

    Looking for the personal touch?


    Virtual Personal Shopping

    As always, our friendly sales associates are ready to assist you in-store, but if you’d rather stay home and don’t want to shop online, we’re offering our Contactless Concierge service too!

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