• Miscellaneous

    Amethyst: February’s Birthstone

    If you were born in February, your beautiful birthstone is amethyst. A purple variety of quartz, amethyst can range from light lilac to deep purple. Today we’ll share some interesting amethyst facts, how to care for this gemstone, and show you a few of our favorite pieces in every budget range! A Royal Favorite If you checked the jewelry and gem collections of kings and queens—even those who reigned thousands of years ago—you’d find amethyst. The deep purple variety was a particular favorite, because it was believed to give the wearer strength and a clear head—important qualities for any leader to possess. Interestingly, amethyst got its name from the Greek…

  • heart necklace only 19.99
    Diamonds,  Events

    Valentine’s Gift Guide

    It’s February, and love is in the air! Valentine’s Day is the perfect time to show that special someone just how much you care. Sometimes, finding the perfect gift can be daunting, but don’t worry—we’re here to help! Not only is all diamond fashion 20% OFF in-store and online, but we’ve also put together a Valentine’s day gift guide! Check it out below to see a hand-picked selection of gorgeous pieces for all budgets and styles. Under $100 Under $500 Under $1000 $1000 & Above Looking for the personal touch? Virtual Personal Shopping As always, our friendly sales associates are ready to assist you in-store, but if you’d rather stay…